85 super-sized, interactive owls have been sponsored so far. A few are still available, but not for long, so reserve your owl today, before they all fly the nest!
The Minerva's Owls of Bath 2018 interactive sculpture trail will be swooping into Bath from 25th June until mid-September for the region's first interactive sculpture trail.
The high profile, public art event will bring colour and fun to the streets, increase footfall to Bath, boost trade for local businesses and bring a smile to the faces of Owl fans of all ages!
The free, three month event will encourage people to explore parts of the city they may never have been before.
The Owls of Bath app invites you to wake up all of the sleeping owls, which will be activated as you approach... What a hoot!
Testing the Owls' interactive beacons with shoppers in SouthGate Bath
Businesses and individuals are invited to sponsor Owlets on behalf of schools and charities for them to decorate. Sponsors will be credited on the Owlet's plaque as well as on the event website, maps and Owls of Bath App.
Please email email@example.com or phone Owl HQ on 01225 340697 for further details.
We are delighted to welcome Bath Rugby’s new winger “Aled Bre-hoo” to the scrum of supersized owls this summer. The Bath Rugby owl is being decorated with the new 2018/19 strip and will be signed by the team for the Owls of Bath auction in October.
100% of profits from the Owls of Bath event will be donated to four local charities. 70% to the new holistic RUH Cancer Centre and the remainder shared between the Bath Young Carers Centre, the Roman Baths Archway Project and the UK Little Owl Project, which is based in Bath.
GWR has sponsored two owls. One for display at Paddington and the other, the GWR Community Rail Owl, will be displayed outside Bath Spa station to welcome residents and visitors to the city as they arrive at the World Heritage city.
LAST WEEK TO SPONSOR YOUR OWL!
If you would like an Owl or Owlet for your business, school or charity, decorated to a design of your choice and displayed at your premises or a prime central Bath location, please email firstname.lastname@example.org or phone Nest HQ at 01225 340697 ASAP for details. There are just 2 owls available...
Owl sponsorship can be shared by several businesses and the 'Early Bird' rate remains, so hop on board today!
Each owl will contain an interactive beacon. As people approach your owl, its photo, your logo and link to your website will pop up on their phones, including questions about your owl and special offers. Not just wise owls, but smart too!
The smaller Owlets are 75cms high and can be sponsored by anyone on behalf of schools, community groups and charities to decorate. who will own their owl at the end of the event as a legacy of the project.
100% of Owls of Bath event proceeds will be donated to local charities.
A big hoot-out to Owls of Bath Sponsors
A huge hoot-out thank you to Owls of Bath Headline Sponsor SouthGate Bath and to Gold Sponsors Curo, MHA Monahans, The Percent Club, Bath BID, Norland College, Allen Ford and Yewtrade for their generous support of the Minerva's Owls of Bath sculpture trail, without whom the event would not be possible.
An enormous feather-clapping thank you to all of our Owl sculpture sponsors and of course all our amazing artists! We can't wait to see all your owls as they take shape, which have now started flying back to Nest HQ, ready for installation for the event launch on Monday 25th June. Soooooo exciting!
To bag yourself an owl for this summer's high profile, city-wide event, please email email@example.com or phone Nest HQ on 01225 340697.
- A super-sized Owl sculpture decorated to a design of your choice
- Your Owl displayed at your business or a prime central Bath location
- An interactive beacon in your Owl sending information, including your logo & weblink to people's phones as they approach
- Your business featured in approx 20,000 printed Owl Trail maps, 10,000 auction preview brochures, Owl App and website
- 6 months of PR and vast amounts of social media content
- Engage your staff, clients and the public through this feel-good, creative event for Bath
- Benefit from association with ‘feel good’ stories in the media, internal communications and trade publications.
- Help increase footfall to Bath and boost trade for local businesses
- Raise much needed funds for local charities through the auction of their sculpture at the end of the project.
- Bring smiles to the faces of people of all ages.
- Have a hoot!
Sculpture trails – Economic Impact
Sculpture trails not only raise millions of pounds for local charities, but also have a significant city-wide economic impact.
- ‘Gromit Unleashed’ saw 1.18m visitors over the 10-week display period, of which 900,000 visited specifically to see the Gromit sculptures.
- The ‘Great North Snowdogs’ trail in Tyne and Wear, attracted 676,000 visitors over the 10 weeks of the project, contributing an additional £7.2m to the local economy. 25% of visitors took in the entire trail and 35% spent six or more days completing it. 64% visited somewhere new in the city whilst following the trail.
- Birmingham’s Great Western Mall saw a 25% increase in visitor numbers compared to the previous year.
- During the Norwich elephant trail, Pret a Manger reported a 16% increase in sales, based on their sponsorship of an elephant.
- On the first day of Pride of Northampton, an additional 25,211 visitors were recorded in the main shopping street, compared to the same day the previous year.
- Sainsbury’s Colchester saw dwell time double while shoppers and visitors looked for giraffes.
- Footfall to Bristol’s Museums doubled.
- The main Northampton shopping centre recorded an 18% increase in footfall during the lion sculpture trail and other local business reported an increased turnover of 14%.
- A 20% increase in sales was reported by Jarrolds Department Store in Norwich, attributed to people visiting their sponsored sculpture.
“The Swans of Wells sculpture trail really put Wells on the map in 2012 and attracted thousands of visitors to the city. Local businesses reported a significant increase in trade and people were drawn to parts of Wells they hadn’t visited before. The auction raised an incredible £100,000. We are all still talking about it today.”Danny Unwin, Mayor of Wells 2012
“As one of the first businesses to sign up as a [Pig] sponsor, we saw the enormous positive benefits of being involved from the outset. The response from locals and visitors alike was remarkable.”Martin Tracy, The Framing Workshop
“Gromit Unleashed has helped shine a light on Bristol as a hub for culture, tourism and creativity and showcase its strengths in front of an international audience. We enjoyed tremendously positive publicity, welcomed more visitors from far and wide, and our businesses reaped the benefits.”John Hirst, Chief Executive, Destination Bristol
“‘Gromit Unleashed’ saw 1.18m visitors over the 10-week display period, of which 900,000 visited specifically to see the Gromit sculptures. Footfall to Bristol’s Museums doubled.”Gromit Unleashed, Bristol
“The King Bladud’s Pig project was the best thing that ever happened in Bath on many fronts. It really increased footfall around the city and helped independent retailers. It also brought people into Bath from the local environs, who continue to come long after re-discovering what a wonderful city Bath is.”Annette Martin, Bath Aqua Glass
“The King Bladud’s Pigs were one of the best boosts to tourism that I have experienced.”Charles Curnock, Administrator, Bath Abbey